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PRIVACY POLICY AND TERMS OF USE

Last Updated: August 24, 2026

Introduction

This website (the "Site") offers information, products, and services related to real estate (the "Services") that The Lay Group provides. We operate this website and may use third-party contractors to support the delivery of the Services and the Site ("Service Providers").

If you are a visitor to this Site, this Privacy Policy and Terms of Use applies to you and describes the policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. We act as the controller of your personal data, and our Service Providers assist us in providing the Services solely in their capacities as service providers and data processors.

This Privacy Policy and Terms of Use does not apply to any websites, applications, or other online services that do not link to this Policy, including other services provided by us or by our Service Providers. If you have questions about our use of your personal information, please contact us using the information in Section 12 below.

1. Personal Information We Collect
   We collect information from you in various ways when you access or use the Site or otherwise interact with the Services. This information may include:
   
   Information You Provide to Us
   
   Contact information that you provide, such as your first and last name, email address, home address, and phone number; feedback or correspondence, such as information you provide when you contact us with questions, feedback, or other correspondence; marketing information, such as your preferences and/or consents for receiving communications about our activities, events, and publications, and details about how you engage with such communications; and other information which you may provide voluntarily or that is necessary in connection with your interactions with us through the Site or Services.
   
   Information We Obtain from Third Parties
   
   Social media information: We may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages, the platform providers' privacy policies will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy and Terms of Use.
   
   Data enrichment sources. We may obtain additional information about you from third-party data providers and publicly available sources, including property records, other public records, contact information, and professional or business information.
   
   We do not use enrichment data, and do not permit any third party to use enrichment data obtained through us, to make or assist in making any decision regarding your eligibility for housing, credit, insurance, employment, or any other benefit or transaction for which a consumer report would be required under the federal Fair Credit Reporting Act.
   
   Other sources: We may obtain your personal information from other third parties, such as third-party analytics services, marketing partners, publicly-available sources, and data providers.
   
   CRM and Communication Data
   
   If you communicate with us via email, text message, or other electronic means, or if we use customer relationship management ("CRM") tools to manage our interactions with you, we may collect and process: email message content, headers, metadata, and attachments; text message content and metadata; communication timestamps, read receipts, and delivery status; contact information and communication history; and notes and records relating to our interactions with you.
   
   Our CRM services may synchronize with email accounts to facilitate communication management. When email synchronization is enabled, information from emails exchanged with you may be processed and stored, including email content, sender and recipient information, timestamps, and attachments. This data is used to provide better service, maintain accurate records, and facilitate follow-up communications.
   
   Automatic Data Collection

   We use the following tools for automatic data collection: cookies (text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser); local storage technologies (like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data); and web beacons (also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked).
   
   Chat and Messaging Features
   
   If the Site offers live chat, an automated chat assistant, or a similar messaging feature, your conversations may be recorded, stored, and processed by us and by the Service Providers who operate that feature on our behalf. Please do not submit sensitive personal information through a chat feature.

2. How We (and Our Service Providers) May Use Your Personal Information
   We may use your personal information for the following purposes:
   
   To provide and operate our Services and our Site. We use your information to provide, operate, and improve our Services and Site; communicate with you about our Services and business including by sending announcements, updates, security alerts, and support and administrative messages; and provide support and respond to requests, questions, and feedback.
   
   To manage our relationship with you. We use CRM tools and services to maintain records of our communications, track your preferences and interests, and provide personalized service. This may include analyzing your interactions with us to better understand your needs and preferences.
   
   To send you follow-up communications: If you have opted into receiving follow-up communications, we (or our Service Providers) may from time to time send you follow-up communications as permitted by law, including through phone, email, and SMS text messages, some of which may use artificial or prerecorded voices. You may opt out of receiving such communications as set forth in Section 6 below.
   
   To send you marketing and promotional communications: If you have opted in to receive marketing and promotional communications, we (or our Service Providers) may from time-to-time send you direct marketing communications as permitted by law, including through phone, email, and SMS text messages, some of which may use artificial or prerecorded voices. You may opt out of receiving such communications as set forth in Section 6 below.
   
   To comply with law: As we or our Service Providers believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
   
   For compliance, fraud prevention, and safety: To protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims); enforce the terms and conditions that govern our Services; and protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.
   
   To create anonymous data: We may create anonymous data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our Services, conduct research, and promote our business.

3. Use of Artificial Intelligence
   We use artificial intelligence ("AI") and machine learning technologies to provide and improve our Services. This section describes how AI is used in connection with the Site and Services.
   
   AI-Generated Content
   
   We may use AI technologies to generate, assist with, or enhance content displayed on the Site or provided through our Services, including: property descriptions and listing information; blog posts, articles, and other written content; social media posts and marketing materials; email communications and newsletters; and advertising copy and promotional content.
   

   AI-generated content is created using large language models and other machine learning systems. While we review AI-generated content for accuracy and appropriateness, such content may contain errors, omissions, or inaccuracies. You should not rely solely on AI-generated content for important decisions, including real estate transactions, without independent verification.
   
   AI-Assisted Communications
   
   We may use AI to assist with communications, including: drafting and suggesting responses to inquiries, analyzing communication patterns to improve service, providing automated responses to common questions, and prioritizing and categorizing incoming communications.
   
   When AI assists with communications, a human may review and approve messages before they are sent, though some automated responses may be sent without individual human review.
   
   AI-Based Analysis and Recommendations
   
   We may use AI to analyze data and provide recommendations, including: identifying potential opportunities based on your stated preferences and behavior, suggesting properties that may match your criteria, analyzing market trends and conditions, and optimizing the timing and content of communications.
   
   These AI-based analyses and recommendations are provided for informational purposes and should not be considered professional advice. Important decisions should be made in consultation with qualified professionals. We do not use AI to make, and AI does not make, any decision that produces a legal or similarly significant effect concerning you.
   
   Your Choices Regarding AI
   
   You may ask us whether AI was used to generate specific content provided to you, ask that a person review any significant determination made with AI assistance, and provide feedback on AI-generated content or recommendations.
   
   To exercise these rights or ask questions about our use of AI, please contact us using the information in Section 12 below.

4. How We Share Your Personal Information
   
   We do not "sell" any personal information (as defined under applicable laws), but we may share your personal information as described below and as described elsewhere in this Privacy Policy and Terms of Use. We may share your personal information with:
   
   Internal Team, Partners, and Affiliates: Our employees and contractors, partners, and affiliates: Including to facilitate your interactions with us.
   
   Our Service Providers: Companies and individuals that provide services on our behalf or to help us provide the Services, the Site, or our business (such as hosting, information technology, CRM services, email delivery, text message and other messaging delivery, AI and machine learning services, advertising, and website analytics services).
   
   Professional advisors: We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us or our Service Providers.
   
   For compliance, fraud prevention, and safety: We or our Service Providers may share your personal information for the compliance, fraud prevention, and safety purposes described above.
   
   Business transfers: We (or our Service Providers) may sell, transfer, or otherwise share some or all of our (or our Service Providers') business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy and Terms of Use.
   
   Other than as set forth herein, data will not be shared with third parties for marketing or promotional purposes. We will never disclose any personal information such as phone numbers and SMS consent with any third parties for marketing purposes, and we do not include telephone numbers in any list uploaded to an advertising platform.
5. Advertising and Tracking Technologies
   We may use advertising and tracking technologies to deliver relevant advertising and measure the effectiveness of our marketing efforts.
   
   Third-Party Advertising Platforms
   
   We may share certain information with third-party advertising platforms, including Meta (Facebook/Instagram), Google, and other advertising networks, to: deliver targeted advertisements to you based on your interests and interactions with our Site; measure the effectiveness of our advertising campaigns; create audiences of similar users for advertising purposes ("lookalike audiences"); and track conversions and attribute advertising performance.
   
   When you interact with our Site, third-party advertising platforms may collect information through cookies, pixels, and similar technologies. This information may include your device identifiers, browsing behavior, and interactions with our advertisements.
   
   Tracking Pixels and Conversion Events
   
   We use tracking pixels (also known as web beacons or clear GIFs) on our Site to: track when you view or interact with our content, measure the effectiveness of our email campaigns, attribute conversions to specific advertising campaigns, and analyze user behavior on our Site. These tracking technologies may transmit information to third-party platforms, including information about the pages you visit, actions you take on our Site, and information about your device.
   
   Interest-Based Advertising
   
   We participate in interest-based advertising, which means that you may see our advertisements on third-party websites and platforms based on your browsing behavior and inferred interests. Third-party advertising platforms use cookies and similar technologies to collect information about your online activities across different websites and services to provide you with more relevant advertisements. Under some state privacy laws, this activity is treated as "sharing" or as "targeted advertising," and you have the right to opt out of it as described in Section 6.
6. Privacy Choices and Opt-Outs
   You have the following choices regarding our collection and use of your personal information:
   
   Opting Out of Targeted Advertising, Sale, and Sharing
   
   You may opt out of our sharing of personal information for targeted advertising at any time by selecting "Do Not Sell or Share My Personal Information" in the footer of this Site, or by contacting us using the information in Section 12. We honor an opt-out for the browser and device on which it is submitted, and, where we can reasonably associate the request with you, across your other interactions with us.
   
   Opt-Out Preference Signals and Global Privacy Control
   
   Your browser or a browser extension may be able to send an opt-out preference signal, such as Global Privacy Control ("GPC"). We treat a GPC signal received from your browser as a valid request to opt out of the sale or sharing of personal information associated with that browser and device.
   
   Do Not Track
   
   Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" signals, but we do respond to Global Privacy Control signals as described above. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.
   
   Online Tracking Opt-Out
   
   There are a number of ways to opt out of having your online activity and device data collected through our Services: blocking cookies in your browser (most browsers let you remove or reject cookies, including cookies used for interest-based advertising; to do this, follow the instructions in your browser settings; for more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit allaboutcookies.org); blocking advertising ID use in your mobile settings (your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes); and using privacy plug-ins or browsers (you can block our Services from setting cookies used for third-party analytics or interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin).
   
   Platform Opt-Outs
   
   The following advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising: Google (https://adssettings.google.com/), Facebook (http://www.facebook.com/about/ads), and Twitter (https://twitter.com/settings/account/personalization).
   
   Advertising Industry Opt-Out Tools
   
   You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies: Digital Advertising Alliance (http://optout.aboutads.info/) and Network Advertising Initiative (http://optout.networkadvertising.org/).
   
   Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
   
   SMS Communications Opt-Out
   
   Calls and text messages. When you call or text a phone number we operate, we receive your phone number, the content of text messages, and basic call details such as the time of the call. We use this information to respond to you and to operate our communication systems, such as sending a text response when a call goes unanswered.
   
   Text messaging (SMS). You consent to receive text messages from us when you provide your phone number through a form on this site, or when you call or text a number we operate. For example, if you call us and we miss the call, you may receive a single text message acknowledging your call. Reply STOP at any time to opt out of further messages. Message and data rates may apply.
   
   No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Phone numbers and text messaging opt-in data are never sold or shared with any third party for their own marketing. We share information only with the service providers that run our website, email, and telephone systems, and only so those services can operate.
   
   To opt out of receiving SMS communications, reply STOP to any SMS communication sent to you.
   
   Email Communications Opt-Out
   
   You may unsubscribe from email updates sent by us at any time by following the unsubscribe link in the email.
   
   Your Privacy Rights
   
   You have the right to submit requests about your personal information, depending on your location and the nature of your interactions with the Site and our Services. These rights may include: information about how we have collected and used your personal information (we have made this information available to you without having to request it by including it in this Privacy Policy and Terms of Use); access to a copy of the personal information that we have collected about you (where applicable, we will provide the information in a portable, machine-readable, readily usable format); correction of personal information that is inaccurate or out of date; deletion of personal information that we no longer need to provide our services or for other lawful purposes; and additional rights, such as to object to and request that we restrict our use of your personal information, and where applicable, you may withdraw your consent. Sections 14, 15, and 16 describe rights available to residents of California, of other U.S. states, and of the European Economic Area, the United Kingdom, and Switzerland.
   
   If you wish to exercise your rights, please contact us using the information in Section 12 below.

7. Text Messaging Terms
   
   Text messaging program. The Lay Group ("we", "us") operates customer care text messaging on its business phone number. If you call our number and we are unable to answer, you may receive a single text message acknowledging your call. If you reply, we respond to help you, as a normal two way conversation.
   
   Consent. You agree to receive text messages from us by calling or texting a number we operate, or by providing your phone number to us directly. Consent is not a condition of purchasing any goods or services. We send messages only to phone numbers that contacted us first or were provided to us directly
   
   Message frequency. Message frequency varies. A typical exchange is one acknowledgment message after a missed call, plus any replies in the conversation you choose to have.

   Fees. We do not charge for these messages. Message and data rates may apply from your mobile carrier, depending on your plan.
   
   Opting out. Reply STOP at any time to opt out of all further messages. After you opt out, you will receive no further texts from that number unless you opt back in by texting START or contacting us again.
   

   Help. Reply HELP to any message, or email [email protected].
   
   Carriers. Mobile carriers are not liable for delayed or undelivered messages.
   
   Privacy. How we handle your information, including our commitment that no mobile information is shared with third parties or affiliates for marketing or promotional purposes, is described in our Privacy Policy.

8. Data Retention
   We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements, and to provide you with the Services.
   
   The retention period for personal information depends on the context and our relationship with you: contact information and communication records are generally retained for the duration of our relationship with you and for a reasonable period thereafter to allow for follow-up communications and to comply with legal requirements; CRM data, including email synchronization data, is retained for as long as you maintain an active relationship with us, unless longer retention is required by law; transactional records may be retained to comply with legal and regulatory requirements; and marketing preferences are retained until you update them or opt out.
   
   When personal information is no longer necessary for the purposes for which it was collected, we will securely delete or anonymize it. In some cases, we may retain certain information in anonymized or aggregated form for analytical purposes.
   
   How We Handle Requests to Delete
   
   When we grant a request to delete your personal information, we delete it from our systems and direct our Service Providers to do the same. We retain a record that you made the request, together with the limited identifying information needed to recognize you, so that we can continue to honor your request and can demonstrate that we honored it. We do not use that record for any other purpose, and it is not used to contact you or to market to you. If you would prefer that we retain nothing at all, you may tell us so when you make your request, and we will remove that record as well. Copies that remain in backup or disaster-recovery systems are overwritten in the ordinary course of those systems' rotation.
9. Third Party Services
   The Site and Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.
10. Security
    We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. We take appropriate technical and organizational measures that provide a level of security appropriate to the risk of processing your personal data. We follow generally accepted industry standards to protect the personal data and information submitted to us, both during transmission and in storage. However, no method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect personal data, we cannot guarantee its absolute security.
11. Children
    The Services are not intended for use by children under 18 years of age. If we learn that we have collected personal information through the Services from a child under 18 without the consent of the child's parent or guardian as required by law, we will delete it. We do not knowingly sell or share the personal information of any consumer under 16 years of age.
12. SMS Text Messaging Terms of Use
    1. Use of SMS Text Messaging. We use SMS Text Messaging to confirm appointments, send reminders, and notify clients of schedule updates or important changes.
    2. Unsubscribing from SMS Text Messaging. You can cancel the SMS service at any time. Just text "STOP". After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
    3. Assistance. If you are experiencing issues with the messaging program, you can reply with the keyword "HELP" for more assistance, or you can get help directly at [email protected].
    4. Carrier Liability. Carriers are not liable for delayed or undelivered messages.
    5. Frequency and Data Rates. Message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
    6. Other Privacy Questions. If you have any questions regarding privacy, please read this Privacy Policy and Terms of Use.

13. How to Contact Us
    You can reach us by email at [email protected] or at the following mailing address:
    

    The Lay Group

    342 Northwest Meyers Butte Road

    Powell Butte, OR 97753

14. Changes to this Privacy Policy and Terms of Use
    We reserve the right to modify this Privacy Policy and Terms of Use at any time. If we make material changes to this Privacy Policy and Terms of Use, we will notify you by updating the date of this Privacy Policy and Terms of Use and posting it on this website. Where required by law, we will provide additional notice or obtain your consent.
15. Notice of Collection and Additional Rights for California Residents
    If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), permits you to request information, no more than once per calendar year, regarding the disclosure of your Personal Data by us to third parties, including for the third parties' direct marketing purposes. Furthermore, California residents have the following rights with respect to Personal Data we may have collected about them:
    
    Categories of Personal Information Collected
    
    In the preceding 12 months, we may have collected the following categories of personal information: identifiers (such as name, email address, phone number, and IP address); personal information described in California Civil Code section 1798.80(e) (such as name, address, and telephone number); characteristics of protected classifications under California or federal law (such as gender and age); commercial information (such as property preferences and transaction history); internet or electronic network activity (such as browsing history and interactions with our Site); geolocation data (such as city and state derived from IP address); audio, electronic, or visual information (such as the contents of email, text messages, chat sessions, and session recordings); professional or employment-related information (if provided); inferences drawn from the above (such as preferences and characteristics); and sensitive personal information (only if voluntarily provided, such as account credentials).
    
    We collect these categories from you directly, from your device and browser, from our Service Providers, from social media platforms, and from third-party data providers and publicly available sources. We collect and use them for the business and commercial purposes described in Section 2. We disclose them for the business purposes and to the categories of recipients described in Section 4.
    
    (i) Requests to Know
    You have the right to request that we disclose to you: the categories of Personal Data we have collected about you; the categories of Personal Data about you we have sold or disclosed for a business purpose; the categories of sources from which we have collected Personal Data about you; the business or commercial purposes for selling or collecting Personal Data about you; the categories of Personal Data sold or shared about you, as well as the categories of third parties to whom the Personal Data was sold, by category of Personal Data for each party to whom Personal Data was sold; the specific pieces of Personal Data collected; and how long your Personal Data is retained. You may submit a request to know to the address or email address indicated in Section 12. The delivery of our response may take place electronically or by mail. We are not required to respond to requests to know more than twice in a 12-month period.
    
    (ii) Requests to Delete or Correct
    You have the right to request that we delete any Personal Data about you that we have collected, or correct Personal Data that we have about you that is inaccurate. Upon receiving a verified request to delete personal data, we will do so unless otherwise authorized by law. Where we grant a request to delete, we handle it as described in Section 7.
    
    (iii) Authorized Agents
    You may designate an authorized agent to make requests on your behalf. You must provide an authorized agent written permission to submit a request on your behalf, and we may require that you verify your identity directly with us. Alternatively, an agent that has been provided a power of attorney pursuant to Probate Code sections 4000-4465 may submit a request on your behalf.
    
    (iv) Methods for Submitting Consumer Requests and Our Response to Requests
    You may submit a request to know and requests to delete Personal Data about you via email at [email protected] or at the mailing address provided in Section 12.
    
    Upon receipt of a request, we may ask you for additional information to verify your identity. Any additional information you provide will be used only to verify your identity and not for any other purpose. We will acknowledge the receipt of your request within ten (10) business days of receipt. Subject to our ability to verify your identity, we will respond to your request within 45 calendar days of receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
    
    (v) The Right to Non-Discrimination
    You have the right not to be discriminated against for the exercise of your California privacy rights described above.
    
    (vi) Selling and Sharing of Personal Data
    We may use your Personal Data for the purposes described in Section 2 of this Policy, and may share your Personal Data as further described in Section 4 of this Policy. California law places certain obligations on businesses that "sell" Personal Data to third parties or "share" Personal Data with third parties for "cross-context behavioral advertising" as those terms are defined under the CCPA.
    
    We may "share" certain personal information (such as device identifiers and browsing activity) with advertising partners for cross-context behavioral advertising purposes as described in Section 5. You have the right to opt out of this sharing. To opt out, you may select "Do Not Sell or Share My Personal Information" in the footer of this Site, transmit a Global Privacy Control signal from your browser, or contact us using the information in Section 12. We do not knowingly sell or share the personal information of consumers under 16 years of age.
    
    We do not "sell" Personal Data as that term is defined under the CCPA.
    
    (vii) Sensitive Personal Data
    Some Personal Data may be considered sensitive personal information under certain privacy laws, including the CCPA. Sensitive personal information may include, for example, government-issued identification number, information relating to a person's race or ethnic origin, political opinions or religious beliefs, physical or mental health or condition, sexual orientation, or trade union membership. It may include information about an individual's criminal offenses or convictions, as well as any other information deemed sensitive under applicable data protection laws.
    
    The CCPA provides consumers with the "right to limit" the use of their sensitive personal information to certain business purposes. We do not request sensitive personal information in connection with the use of the Site, except for account credentials which are used only to provide and secure your account. We do not use or disclose sensitive personal information for any purpose that would trigger the right to limit, and we therefore do not offer a separate limitation mechanism.
16. Additional Rights for Residents of Other U.S. States
    If you are a resident of a state with a comprehensive consumer privacy law, including Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Florida, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, or Rhode Island, you may have the right, subject to the terms of your state's law, to:
        • Confirm whether we are processing your personal information and access that information.
        • Obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
        • Correct inaccuracies in your personal information.
        • Delete personal information we have collected about you. Where we grant a request to delete, we handle it as described in Section 7.
        • Opt out of the processing of your personal information for targeted advertising, for sale, or for profiling in furtherance of decisions that produce legal or similarly significant effects.
        • We do not engage in such profiling.
        • Obtain a list of the third parties to whom we have disclosed your personal information, where your state law provides that right.
    To exercise any of these rights, contact us using the information in Section 12, or, to opt out of targeted advertising, select "Do Not Sell or Share My Personal Information" in the footer of this Site or transmit a Global Privacy Control signal from your browser. We honor recognized universal opt-out mechanisms where required by your state's law.
    
    Appeals
    
    If we decline to act on your request, you may appeal our decision by replying to our response or by contacting us at [email protected] with the subject line "Privacy Request Appeal." We will respond to your appeal in writing within the period required by your state's law, generally forty-five or sixty days, and will explain the reasons for our decision. If we deny your appeal, you may contact your state Attorney General to submit a complaint.
17. Residents of the European Economic Area, the United Kingdom, and Switzerland
    If you are located in the European Economic Area, the United Kingdom, or Switzerland, the following applies to our processing of your personal information.
    
    Controller
    
    The Lay Group is the controller of the personal information described in this Privacy Policy and Terms of Use. Our contact details appear in Section 12.
    
    Legal Bases for Processing
    
    We process your personal information on the following legal bases: your consent, where you have opted in to marketing communications, non-essential cookies, or similar processing; the performance of a contract with you or steps taken at your request before entering into a contract, where you engage us in connection with a real estate transaction; compliance with a legal obligation, including record-keeping and response to lawful requests; and our legitimate interests in operating, securing, and improving the Site and the Services, understanding how visitors use the Site, and marketing our services, where those interests are not overridden by your interests or fundamental rights.
    
    Your Rights
    
    You have the right to request access to your personal information, rectification of inaccurate information, erasure, restriction of processing, and portability; to object to processing carried out on the basis of legitimate interests, including direct marketing; and to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal. To exercise these rights, contact us using the information in Section 12.
    
    International Transfers
    
    We and our Service Providers are located in the United States, and your personal information will be transferred to and processed in the United States and other countries that may not provide the same level of data protection as your home jurisdiction. Where we transfer personal information out of the European Economic Area, the United Kingdom, or Switzerland, we rely on appropriate safeguards, including the European Commission's Standard Contractual Clauses together with the UK International Data Transfer Addendum where applicable. You may request a copy of the safeguards we use by contacting us.
    
    Supervisory Authority
    
    You have the right to lodge a complaint with the data protection supervisory authority in your country of residence, place of work, or the place of the alleged infringement. In the United Kingdom, that authority is the Information Commissioner's Office.